Why are we busy pushing?

Pull your plants for a LEANER Supply Chain?Today!

At one of my supply chain conference meetings I asked the audience if they would prefer to build to forecast and ?push? the product to their customers or wait for customers to ?pull? and then build. To my surprise, not a single person chose the former. Everyone was in favor of building to customer demand.

?So how many of you in fact build to customer demand?? I asked.